Hey mama

Our clothes are so much more than your average threads – they're designed to be LIVED in! Functional, yet fashionable and oh so practical – you'll never have to worry about striking the perfect balance of comfort and style again. We've got you covered for every day (and night) of the week!

Shop all

For the ladies

Checkout the MAMA & Auston May section for all of today's latest trends and classics!

Shop New Arrivals

About the Founder!

Discover your new fashion BFF (best friend forever), a mom-powered store with fab outfits for the whole crew! Our incredible designer and shop owner, a former teacher turned fashion guru, creates one-of-a-kind pieces right at home while her little ones catch some zzz's. Take a peek at our collection!

This Week's Hot Item...

  • We got it all

    For the mamas (yes you), minis, dadas & everyone else, we have something they will love to wear all day, everyday.

    Let's see